“Action without thought is empty, thought without action is blind” – Nkrumah. This is the philosophy that guides Sam Effah, a Canadian Olympic hopeful of Ghanaian heritage, and a 2-time Canadian Champion and multiple award winning athlete.

In today’s episode, Sam shares his story of triumphing as a track athlete despite many setbacks from injuries. He also tells how he landed a sponsorship deal with Nike at 21 all on his own with no agent.

Sam has been able to combine his enthusiasm for sport, marketing and the Olympics seamlessly, and give back to his community in many ways.

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